The meaning of our logo

3 “M”s braided together represent us and tell the story of our identity, our history and our land.


Monvigliero, a velvety hill that unites the heart of Verduno with Alba, the capital of the Langhe. An amphitheater with a gentle slopes, caressed by the cool morning sun, hot in the middle of the day and cool again at sunset – a guarantee of the best daily exposures.

The terrain, composed of grey blue marl at its depths, whitish on the surface, alternating with arenarie (a typical formation in the marl of Saint Agatha) makes for expansive scents (flowers and spices), elegance and the best expression of terroir of the principle varietal of the hill: Nebbiolo.

Because of these unique characteristics, Monvigliero was named a sub-zone of Barolo.

In this harmony of terrain, microclimate and favorable exposure the winery Diego Morra daily cultivates with passion about 5 of their 14 hectares of land which were once dedicated to Nebbiolo and now dedicated to Barolo. They have also elected this terrain for the company headquarters.